Prilosec ads pulled from ABC's 'Wonderland'

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AstraZeneca Pharmaceuticals, Wilmington, Del., pulled future ads for Prilosec from the new ABC show "Wonderland" after the National Alliance for the Mentally Ill complained the program increases the stigma attached to mental illness. An AstraZeneca spokesman said the company, which markets drugs for schizophrenia and depression, supports NAMI's efforts to fight for the mentally ill. The show is about life in an urban psychiatric hospital. Procter & Gamble Co. co-markets heartburn treatment Prilosec with AstraZeneca, but the decision to pull the ads was AstraZeneca's, the spokesman said. SFM Media, New York, placed the ads. Klemtner Advertising handles creative. NAMI has asked all the show's advertisers to pull their ads. Other "Wonderland" advertisers include Johnson & Johnson, Novartis Pharmaceuticals, Staples, Toyota Motor Sales USA and Warner-Lambert Co.

Copyright April 2000, Crain Communications Inc.

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