Primary Knowledge, Responsys offer e-mail marketing measurement, optimization

Published on .

Primary Knowledge, a Web intelligence services provider, formed an alliance with, an online permission marketing company, to market to both companies' shared clients a collection of marketing measurement and optimization tools to improve the effectiveness of personalized, permission-based marketing campaigns. Joint clients will be able to seamlessly integrate e-mail campaign data from with the transactions, log files, demographics and other marketing campaign data in their Primary Knowledge data warehouse.

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: