Primedia, Brill Media Ventures swap stakes

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Primedia announced today it would consolidate 172 business-to-business media-related properties under its Media Central brand and make Steven Brill Media Central's chairman and CEO. The deal involves Brill Media Holdings, which owns Brill's Content magazine and the e-commerce site, swapping a 49% stake in BMH for a smaller stake in Primedia's Media Central.

Copyright January 2001, Crain Communications Inc.

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