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After years of squeezing costs, Procter & Gamble Co. is putting more emphasis on sales growth. Last week, P&G gathered executives from leading marketers, ad agencies, technology companies and publishers to explore how to make the Web an effective sales tool. Next week, P&G launches a multinational test of its Swiffer home cleaning system, the fourth new brand it has tested this year. P&G stock is off about 10% since July 29, the day before its earnings report expressed caution about the next six months' sales growth.
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