Prodigy expands free trial offer

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Prodigy Services Corp. next week will offer versions of its Prodigy Internet software for Windows 3.1 and Macintosh and will give new users unlimited free trial for the first month. The original offer allowed only 20 free hours in the first month. Users can order Prodigy's software via an 800 number or download it, starting Nov. 22, from Prodigy's Web site.

Prodigy also said it will offer several enhancements linking its Prodigy Classic service more closely with Prodigy Internet. Prodigy Classic resembles the traditional Prodigy service. Among the upgrades are file libraries, formerly only available to Classic users; chat sharing, connecting the Classic and Internet platforms; and bulletin board sharing.

Prodigy is in the midst of a relaunch campaign as an enhanced Internet access provider. The company presents itself in advertising as an easier way to get to the Internet. But some analysts have said that Prodigy's strategy is too litte, too late, given the number of competitors in the Internet access business.

Copyright November 1996, Crain Communications Inc.

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