Some product intros more successful in '96

Published on .

More than 50% of all new products introduced in '96 had sales of less than $50 million, according to new research from Information Resources Inc. According to Carol Elitov, exec VP-general manager, Procter & Gamble Co. was the most successful, with 11 new products that totaled $869 million in sales. Unilever topped that amount number with 13 products, but with had total sales of only $332 million. Luvs Stretch was the top-selling new line last year with $435 million in sales. The number of low-fat, healthy food products introduced in '96 fell for the first time since 1992 with 10,206 being introduced, compared with 10,343 in 1995.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: