Productopia gains NBC's former interactive advertising exec

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Productopia, an online consumer product guide, named Patricia Karpas as senior VP-advertising and strategic partnerships, from VP-interactive advertising and consumer marketing, NBC Interactive. Ms. Karpas will be responsible for strategic sales and partnership efforts, including securing participation of online and offline retailers in the Productopia service, development of sponsorship and advertising programs and e-commerce initiatives.

Copyright August 1999, Crain Communications Inc.

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