Productopia launches $4 million ad campaign

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Productopia, an online product information site, is launching its first ad campaign this month. The $4 million effort shows confused consumers trying to find the right product in stores. TV spots, along with outdoor and newspaper ads, will run in San Francisco and New York. Advertising was created in-house in conjunction with Jack Fund, a Los Angeles creative director.

Copyright March 2000, Crain Communications Inc.

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