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Sears, Roebuck & Co. has begun to see the harder side of its turnaround efforts, the latest a report it won't be meeting third-quarter profit expectations. The retailer has moved to beef up its marketing, reviving the "Softer side of Sears" campaign with a stronger selling message, not just inviting customers to see its apparel, but telling customers Sears has fashion for them. The retailer's merchandisers also have switched gears, adding several exclusive national brands, such as Liz Claiborne's First Issue.
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