Progressive, insurance agents plan new TV campaign

Published on .

Progressive Auto Insurance and the Independent Insurance Agents of America have teamed up to create new TV advertising to tout the services of independent insurance agents. The ads are from Powers & Associates, Cincinnati. Separately, Progressive last week selected Doner, Southfield, Mich., as the agency of record for its estimated $70 million account. Arnell Brand Consulting, New York, was the previous agency.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: