The Woodstock '94 concert is not supposed to be a nostalgic event. But promoters may be pining for the excitement that greeted the 1969 lovefest, when 500,000 flower children gathered in a Bethel, N.Y., field.
As of last week, only 150,000 tickets had been sold for Woodstock '94, scheduled to take place this weekend in Saugerties, N.Y., well below the concert's 250,000 capacity.
Organizers have replaced their four-ticket per buyer requirement with a two-ticket minimum.
Noting Woodstock '69 sold half of its tickets in the last week, Jane Lipsitz, marketing and sales supervisor for concert backer PolyGram Diversified Ventures, said, "We absolutely expect this to be a big success."
Perhaps part of the problem is this time round, people can watch the concert from home. Live pay-per-view show sales are said to be going quite well.
"We expect this to surpass sales for any kind of entertainment event other than boxing," said Craig Turner, corporate director of PPV for the Cablevision Industry, Liberty, N.Y., which operates about 40 systems with more than 1 million subscribers.
Meanwhile, corporate connections to the event continue to grow. MTV Networks last week announced it will telecast the first installment of its new home-shopping programming, hosted by supermodel Cindy Crawford, in conjunction with Woodstock '94.