Publicis acquires D&M Comunicacao in Brazil

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BRASILIA--French advertising group Publicis has acquired 60% of D&M Comunicacao, a leading agency in the Brasilia area in the northwestern region of Brazil.

The new agency, Publicis D&M, will continue to be headed by Paulo Cabral and two other associates: Dalva Barbosa and Fernando Cabral.

Founded in 1986, D&M has 40 employees. Clients include telecoms company Telebras, local daily Correio Brasiliense and the local Volkswagen sales network.

"Brasilia is one of the main markets in the country with its own characteristics. That's why we decided to look for a strong, local and competent company to share our philosophy and strengthen our position there," says Geraldo Alonso Filho, regional chairman for Publicis Latin America.

Publicis began its Latin American expansion in 1996, acquiring Norton Publicidade, Sao Paulo. Its other businesses are agencies NortWest, SouthNorth and InterNort. Last June, the group acquired C.B. Publicidad in Colombia.

Other regional acquisitions planned for next year include agencies in Uruguay and Central America.

Copyright December 1999, Crain Communications Inc.

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