Publicis Dialog picks up Renault Truck account in Germany

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BR1HL--Renault has consolidated its entire Renault Truck business into Hamburg-based Publicis Dialog. In the past, Renault had employed smaller local agencies, including Cologne-based Intevi. Publicis-Dialog will be responsible for print ads, direct mail and events marketing. No budget figures were available.

Copyright February 2000, Crain Communications Inc.

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