Publicis exits PetSmart review

Published on .

Incumbent Publicis in the West, Seattle, withdrew from the review for the anticipated $25 million account of PetSmart, Phoenix, leaving finalists the Richards Group, Dallas; Leo Burnett USA, Chicago (with field marketing shop Moroch, Dallas); Doner, Bloomfield Hills, Mich.; and Campbell-Ewald West, Los Angeles. Select Resources International, West Hollywood, Calif., is the consultant. A separate media review also is underway.

Copyright November 2000, Crain Communications Inc.

Most Popular
In this article: