Meanwhile, Three New 'NY Miracle' Spots Produced

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NEW YORK ( -- Everybody loves New York.

Omnicom Group's BBDO, New York, has some additional spots in development for its acclaimed New York Miracle campaign, an agency executive said. Meanwhile, publishing

bigwigs Steven T. Florio and Cathleen Black are among business executives appearing in the latest edition of the "I Love New York" campaign. Also, three former agency executives have produced a CD of songs from the aftermath of Sept. 11.

Celebrities and holidays
The New York Miracle campaign began last month as a way to lure tourists to the city for the holidays in the wake of the terrorist attacks. The six original spots featured such New York figures as Woody Allen and Robert DeNiro living out various New York City dreams. Each of the six 30-second spots ends with Mayor Rudy Guiliani saying, "The New York miracle. Be a part of it."

The campaign was conceived to run through the end of the year. The agency executive said the office of Mayor-elect Mike Bloomberg expressed interest in seeing the new work, although it is unknown if the campaign would continue past Dec. 31 and if Mr. Bloomberg would take over Mr. Guiliani's role in the spots.

Based on positive

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reaction from national media, an agency executive said continuing the campaign is a consideration. Starting with last month's Macy's Thanksgiving Day Parade coverage and continuing through the end of the year, General Electric Co.'s NBC, for instance, donated $2 million in commercial time.

Business pitch
New York Gov. George Pataki's Empire State Development Corp., meanwhile, has entered a new phase of the "I Love New York" $40 million comeback campaign, touting the idea that New York is a good place to do business.

Publishing icons Mr. Florio, president-CEO of Conde Nast Publications, and Ms. Black, president of Hearst Magazines, make appearances in the 60-second spot, as do restaurant impresario Drew Nieporent of the Tribeca Grill and Nobu; Ken Chenault, American Express CEO; Richard Fuld, chairman-CEO of Lehman Brothers; Ivan Seidenberg, president-co-CEO of Verizon; and Richard Grasso, chairman of the New York Stock Exchange, among others.

The Wolf Group, New York, handles the campaign.

Music for charity
Finally, a new CD entitled Aftermath: Songs of a new New York will soon be available. It features 14 original songs composed after the attacks. It was the brainchild of John Nieman, former creative director at Bcom3 Group's D'Arcy Masius Benton Bowles Hunter Murtaugh, who ran the music department at WPP Group's Young Rubicam for 17 years and Matt Harrison, a former account executive at Interpublic Group of Cos.' Lowe Lintas & Partners.

Almost all of the musicians featured on the CD have specialized in careers built around advertising music. Mr. Murtaugh said he and Mr. Nieman spent their own money to duplicate the CD and are selling it for $10, half of which will reimburse their funds, half to go to charity. They have begun a selling campaign by contacting 50 to 60 ad agencies.

Staff writer David Goetzl contributed to this report.

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