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Furiously inventive, intensely paced and outright failure are all part of the corporate culture behind media conglomerate News Corp.

It's a strangely perfect combination, says Patricia Wyatt, president of Fox Consumer Products, which pushes her to excel.

"We got that message loud and clear [from Fox management]," says Ms. Wyatt, 39. "If you are not pushing yourself and your people, you are not doing your job. I find that pretty inspirational, which is surprising in today's corporate world."

Ms. Wyatt was promoted in May to her post in the newly designed division, the result of consolidating the studio's licensing and home video divisions. Prior to that, she had been president of Twentieth Century Fox Licensing & Merchandising.

With the consumer products business under one roof, Ms. Wyatt's efforts are to integrate the home video, licensing products and interactive businesses.

"We had a rocky road in trying to structure ourself internally, so far," says Ms. Wyatt.

"It has provided a lot of growth for me," she adds. "News Corp. is the best combination of a company with a huge global reach, which also has an

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