Qantas returns to U.S. TV with pre-Super Bowl ads

Published on .

Qantas Airways will air its first U.S. TV ads in a decade during the Super Bowl pre-game show on Fox. The ads, created by M&C Saatchi, Sydney, will carry a tagline based on a popular Down Under song, "I Still Call Australia Home." The commercials will feature a choir of 250 Australian children singing the song at six international locations, including China's Great Wall and the canals of Venice.

Copyright January 1999, Crain Communications Inc.

Most Popular
In this article: