Quaker Oats exec goes interactive

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Eric Bindelgass, formerly VP-general manager of the Quaker Oatmeal Cereals business unit, has been named chief operating officer of PICS Previews, an in-store interactive media network. Mr. Bindelglass will oversee PICS' network of more than 2,650 entertainment preview systems. ``My focus is to further entrench PICS as the interactive media of choice for retailers and advertisers seeking to profitably build their businesses,'' said Mr. Bindelglass.

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