Quanterra starts $3 mil push

Published on .

Warner-Lambert Co., Morris Plains, N.J., launches an estimated $3 million TV and print campaign March 23 for Quanterra Emotional Balance, an herbal supplement with a St. John's wort extract. "Chicago Hope" star Hector Elizando serves as the pitchman for the campaign by Bates USA, New York.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: