Questionnaires for Advertising Age's 58th annual Agency Report were e-mailed recently to U.S. agencies. The contents will provide data for multiple rankings in the Agency Report slated for April 22 and in subsequent reports on agency specialties throughout the year.
E-mailed forms also were sent to media-specialist companies and independent agency networks and printed forms were mailed to non-U.S. agencies. As in the past, the Agency Report will rank the top U.S. agency brands, the leading agency networks and ad organizations. Rankings also will include health-care and multicultural shops, PR firms and media-specialist companies, and more than 1,500 foreign agencies within 124 countries.
All forms except for the independent agency networks carry a February deadline. The independent agency networks form is due March 11 for a June presentation in Ad Age Global. Marketing services agencies (those specializing in direct marketing and sales promotion) will be ranked in an AA special report May 20. Interactive agencies will be ranked in Ad Age's Interactive section May 27.
Should your agency or organization not receive the appropriate forms, contact Mark Schumann at [email protected] or 312-649-7816. The main agency form is available in a print version and, at AdAge.com/arq, as a PDF and interactive Excel document. Other interactive Excel documents available on the Web site include spreadsheets for consolidated agencies and ad organizations, and the media-specialist form. Download PDF and Excel forms: AdAge.com QwikFIND aan05h