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The great Annie Leibovitz has shot the new Gund print campaign. "Annie is known for her unique ability to capture the essence of her subjects' personalities," says Gund president Bruce Raiffe. "She has done the same with our toys." We're not making this up. We can't wait to see what she does with the Beanie Babies for their Vanity Fair profile.

Hey, didn't this win the Palm Duh at Cannes last month?

We'll say this much for Longines: that L'elegance du temps depuis 1832 goes really well with the Weehawken, N.J. address.

"Maybe you can't change the world, but you can change your Glade Plug-Ins refills."

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