QVC exec headed for Excite?

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Fred Siegel, senior VP-marketing at QVC, Westchester, Pa., has left the company. Executives close to QVC said Mr. Siegel will become exec VP-marketing at Internet portal Excite, Mountain View, Calif. James Desrosier, former exec VP-marketing at Excite, left the company earlier this year. Excite is also believed to have awarded its $8 million advertising account to Lowe & Partners/SMS, New York. Incumbent Odiorne, Wilde, Narraway & Partners, San Francisco, did not participate in the review. Excite declined to comment. Mr. Siegel and Lowe/SMS could not be reached at deadline.

Copyright September 1998, Crain Communications Inc.

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