R/GA opens Stockholm office with Ericsson assignment

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New York-based R/GA won an assignment from global telecommunications giant Ericsson, and opened its first international office, in Stockholm, to service the account. The new office will serve as a strategic foothold in the European market. Ericsson tapped R/GA to redesign the global corporate Web site (www.ericsson.com), and to develop the company's mobile Internet site (www.ericsson.com/mobileinternet). The account budget was not disclosed.

Copyright January 2001, Crain Communications Inc.

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