Off the rack: O'Malley BRADY'S BUNCH

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Is Conde Nast's Women's Sports & Fitness going to make it? Publisher Suzanne Grimes says, "yessss!" At lunch she told me the newly re-designed (credit Holland Utley for this) July/August issue sold so well (with improved newsstand positioning) and summer direct mail response was so strong, they're boosting the rate base from 350,000 to 475,000 (up 36%). Ad pages since the title's change of name, and other fixes, average 80 pages per issue. And the September/October number will carry eight entirely new advertisers. Lucy Danziger, the founding editor, is still there, and very much with the new program, says Suzanne.

George Lois sends along a copy of the ad he did for No Excuses in February of 1992 showing Bill & Hill very much together and somewhat sarcastically dedicated to Hillary, "the modern `no excuses' political wife, who doesn't care how many ladies there are, as long as she's the first lady." George recalls the reaction back then. "The Democratic Party, and especially Mario Cuomo, went nuts."

Recovering from cataract treatment, editor Helen Rattray, who runs one of the best small-town weekly papers in America, The East Hampton Star.

Men's Journal (Wenner Media) is up 33% in newsstand sales for the first half of '98 compared with '97, reports Kevin O'Malley.

Former USA Weekend ad stalwart (and Bosox fanatic) Jim Powers reports from his holiday in France: "Vive le vin rouge et les Sox Rouge," by which I assume Mr. Powers means the Fenways.

Monday Sept. 14 at Carbon in Manhattan Al Goldstein and other dusty old men gather to celebrate 30 years of publishing Screw mag.

Another "space cadet" citation for Wayne Cabot of WCBS News Radio in NY: on Saturday Aug. 22 Wayne announced, well, it's the last week of August. August then had nine days yet to go.

Mirabella named a new ad beauty director, Ellen Beth Polakoff. Prior to joining Hachette three years ago she was at Parents.

Rejoining U.S. News is Brian Duffy, as exec editor. He left at the end of '96 to join the Washington Post, then went to The Wall Street Journal. He's a good one with all the usual awards.

Richard P. Lague was promoted to president of Petersen's Motorcycle/Action Sports Group. VaVaVrooooom!

Mary Berner named two (not one but two) new beauty directors at Glamour, Louise Coolick and Rosanna Giacalone.

New York newspaper sports pages report Jets star wide receiver Keyshawn Johnson, who's being paid plenty, boasts on the field and during the game (to other millionaires) of being a gang member, one of the "Bloods." Is this village-idiot behavior or what?

Le Cirque 2000 celebrates 25 years in the biz with a cocktail party Sept. 14. All hail, Sirio Maccioni!

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