On the Radar

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A few additional shooters whose work, as well as the word from the creative grapevine, portends great things for the ad world.

Platon He took the famous crotch shot of Clinton for Esquire, back when Monica was still buzzworthy. Today, he's shooting major campaigns, incorporating a similar upward-looking point of view for clients like Kenneth Cole and Motorola. Represented by The Art Department, the New York-based photographer was named "Best Up and Coming Photographer" in 1992, by British Vogue.

Lauren Greenfield Venice, Calif.-based Greenfield is most notable for her penetrating documentary work, which has been featured in National Geographic, The New York Times Magazine and Harper's Bazaar, as well as in her notable book Fast Forward, which captures the fast-paced lives of Angeleno teens. In advertising, her photographs can be found in work for Windows XP, Nike, Asics, and Starz Encore Group. Greenfield, who is repped out of Virtu, Chicago, is presently wrapping up another documentary book, Girl Culture, to be released this fall.

Sacha Waldman While many pros today involved with digital postproduction are either just getting into it or allying themselves with professional retouchers, Waldman, repped by Levine & Leavitt in New York, takes matters into his own hands from shoot to finish. He handles all the computer work for his distinctive photographs, which place odd-looking subjects in beautifully bizarre, hyper-detailed environments. His work has appeared in ads for "Got Milk?" and editorial for Vibe and Black Book, as well as on a recent album cover for rapper Nas.

James Day We first perked up to the still-life prowess of this 29-year-old Brit when we saw his whimsical photographs for Volkswagen's "Fun on the Outside" campaign, from BMP DDB/London. The ads, which feature Beetle-shaped openings in gameboards or comics that reveal more serious crosswords and newsprint underneath, last year gained recognition at the Clios, One Show and Cannes. The London-based Day just wrapped up some work for Volvo and has also shot Motorola ads, but now that his agency, David Gardiner, recently opened an office in New York, we're hoping to see more of him in the U.S.

Mary Ellen Mark Well beyond the point of having arrived, of course, and already a big enough portraitist to have a radar screen all to herself, this month Mary Ellen Mark: American Odyssey, a retrospective of her photographs, opens at the Reykjavik Museum of Photography in Iceland, after which it will return to the U.S. to be exhibited through 2004. Mark just signed with a new agency, Creative Management Partners, and she's actively seeking ad work.

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