Radio revenue increases for 2000

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Radio revenue increased 12% for 2000, despite a 3% fall in sales in December over the year earlier period, according to the Radio Advertising Bureau. Total radio revenue for 2000 is estimated at close to $20 billion, from $15.2 billion in local, $3.6 billion in national spot and an estimated $1 billion in network radio sales. Despite current economic and advertising slowdowns, RAB President Gary Fries predicts radio ad numbers will pick up for the second half of 2001 due to the medium's efficiency.

Copyright February 2001, Crain Communications Inc.

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