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Jill Rahman followed a classical career path through Kraft Foods since her arrival there in 1991. She started on Miracle Whip and sandwich spreads and has been brand manager of Bull's-Eye Barbecue Sauce. Today, Ms. Rahman, 38, is director of ethnic marketing and external relations. Members of her department act as consultants to North American brand teams.

Career background: She attended the Food Industry Management Program at University of Southern California and then earned her MBA from Indiana University. She set her sights on a career at Kraft while working in store management for Kroger Co., one of Kraft's biggest customers.

Philosophy: Marketers should develop relationships with organizations such as NAACP and National Council of La Raza, which she considers strong forces for understanding the ethnic consumer.

Firm fact: "Children have been Kraft's core franchise. If their [ethnic] families are growing at a faster rate [than the general market] they are going to be a larger part of our potential consumer base. The larger cities in the U.S.-Chicago, Los Angeles, New York-are already ethnic. If you are not talking

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