Ralph Lauren Polo Jeans Co. rides into Canada

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TORONTO -- U.S.-based Ralph Lauren Polo Jeans Co. is introducing its clothing line to Canada. The clothes will be sold in more than 600 stores across the country, including Eaton's and The Bay, and will be promoted using outdoor and print ads created by Ralph Lauren in New York.

The Brainstorm Group and Media Buying Services, both of Toronto, will handle the Canadian media buy. Brainstorm is also handling event management. The women's line of Lauren's Polo Jeans features denim jackets, skirts, jeans, overalls and body- sculpting t-shirts. The men's collection includes basic denim pants and t-shirts.

Copyright August 1997, Crain Communications Inc.

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