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(April 30, 2001) -- DoubleClick division Diameter, New York, and comScore Networks announced its first-ever ranking of the top 20 Web sites based on the netScore Buying Power Index (BPI). The new tool gauges the value of visitors based on how much they spend across all Web sites. The index measures the total dollars spent online by the average member of a site's audience, indexed to the total online dollars spent by the average Internet user.

The netScore data for March shows that had the highest BPI (673), reflecting the heavy online shopping behavior of the site's visitors. As would be expected, many sites in the shopping category generally had audiences with the highest BPIs, such as (610), (513) and (504). The travel category also attracted visitors with a high propensity to buy online, including (534) and (502). -- Adrienne Mand

Copyright April 2001, Crain Communications Inc.

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