Well-known for its mascot -- a chubby boy in red-and-white
checkered overalls -- Bob's Big Boy was founded by Bob Wian as a
hamburger stand in 1936 in Glendale, Calif. Mr. Wian expanded the
chain through a franchise agreement that gave franchisees
flexibility to customize their restaurants -- even the name. Among
some of franchisees were Dave Frisch, whose Frisch's Big Boy became
a separate company, and Alex Schoenbaum of Shoney's. Mr. Wian in
1967 sold the chain, which by then had about 600 units, to Marriott
Corp.
Big Boy reportedly struggled under Marriott. Elias Brothers
Corp., a franchisee at the time, bought the rights to Big Boy in
1987, but in 2000 the chain filed for bankruptcy.
Post-bankruptcy, the chain overhauled restaurant designs and
menu items, and still operates about 137 locations in the U.S.,
according to Big Boy's website, mostly in Michigan, where the
company is headquartered, and in the Los Angeles area. But its
heftiest presence is in Japan, where operations are helmed by
Zensho Group, with nearly 265 locations.
TONY ROMA'S