Beverage Source International, Del Mar, Calif., will market a new line of beverages carrying the name and logo of the Rawlings Sporting Goods Co. The brand extension marks Rawlings' first entry into the $1 billion sports drink market. The line includes Rawlings Sport, a New Age sports beverage available in five flavors, and Rawlings for Kids, the first sports beverage for children and adolescents. The former launches in May and the latter in two weeks.
Copyright March 1997, Crain Communications Inc.