Rayovac breaks new Jordan ads

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Rayovac Corp., Madison, Wis., said it will break a $30 million advertising and promotional campaign Oct. 5. Rayovac ad spokesman Michael Jordan appears in four new TV spots plus print ads and point-of-purchase material. In the campaign, Mr. Jordan addresses the "confusing" battery claims that are appearing in the marketplace, Rayovac said. Y&R Advertising, Chicago, handles. The TV schedule includes ABC, NBC, WTBS, A&E, Discovery Channel, USA Network, TNT, Nickelodeon, VH1, Lifetime and Weather Channel. The print schedule includes People, Better Homes & Gardens, Good Housekeeping, Reader's Digest and TV Guide.

Copyright October 1998, Crain Communications Inc.

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