RC will redo label

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Royal Crown Co., Fort Lauderdale, Fla., said it will change the label of its premium draft cola after drawing sharp criticism over the soft drink's resemblance to a beer. On the new label of "Royal Crown Draft," the word "cola" will appear in the same size as the word "draft," but the drink will continue to be served in an amber tall-neck glass bottle. The repackaging comes a week after Lee P. Brown, director of the White House office of National Drug Policy, challenged marketers to do away with products that look like alcohol or cigarettes because they could appeal to children. There is no evidence to show that look-alikes prompt children to use drugs, alcohol or tobacco.

Copyright July 1995 Crain Communications Inc.

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