RCA, CBS look to Final Four

Published on .

Thomson Consumer Electronics, Indianapolis, is gearing up for its sponsorship of the NCAA Final Four. CBS will help underwrite the cost of broadcasting the games live in high-definition TV on April 1 and April 3. Thomson will run RCA brand advertising via Lowe Lintas & Partners Worldwide, New York, during the telecasts, and debut digital TV promotions at retail in the weeks leading up to the Final Four.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: