Real Media, Net Perceptions join forces to deliver optimized ads

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The Internet sites of Playboy, the Los Angeles Times and Bloomberg are the first customers for a new partnership integrating Real Media's ad serving technology and Net Perceptions' ad targeting to assure delivery of online ads most likely to be clicked on by Web users. These two technologies enable Web site publishers to interact with Web visitors in real time without impacting the way they do business today.

Copyright August 1999, Crain Communications Inc.

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