Real Media to redesign its Web site

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Real Media, a New York-based ad management company that runs a network of 570 Web sites in the U.S. and worldwide, hired R/GA Interactive, New York, to redesign its Web site. The redesign is part of Real Media's effort to refine its branding strategy with input from New York-based Mezzina/Brown, selected by Real Media as its offline advertising agency last week, and San Francisco-based Lot 21 Interactive Advertising, Real Media's interactive agency and strategic onsulting partner.

Copyright September 1999, Crain Communications Inc.

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