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(June 21, 2001) -- Rich media company RealNetworks, along with several other companies, announced the "eXtensible Media Commerce Language" initiative, an open XML-based language designed to establish industrywide standards for Internet media commerce.

By standardizing the language for business rules, XMCL will allow content to be played in a way that is independent of codes, digital rights management systems and e-commerce systems, making them easier to launch. Currently, digital media commerce requires the integration of rights-management systems with proprietary, often incompatible back-end systems.

RealNetworks plans to submit its proposal to the appropriate standards organization and will work with others in the industry to create a widely accepted standard.

The plan is supported by technology and media companies such as Accenture, Adobe Systems, AOL Time Warner's America Online, Avid Technology, Bertelsmann, British Telecom's BTopenworld, Clear Channel, IBM, MGM, Napster and Sony Pictures Digital Entertainment. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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