Reckitt Benckiser taps SFM

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Reckitt Benckiser, London, awarded its U.S. media planning and buying to SFM Media/ MPG, New York. The agency picks up responsibilities for all Reckitt Benckiser household and food brands in the U.S. McCann-Erickson Worldwide previously handled household products and Warwick Baker O'Neill handled food. Reckitt Benckiser spent $134 million in U.S. media in 1999, according to Competitive Media Reporting. In the U.S., Reckitt Benckiser markets such brands as French's mustard, Electrasol, Lysol and Resolve. SFM Media/MPG hired Suzanne Ziv as director of the Benckiser Group. She previously was senior VP-planning director at MediaVest. In addition, Reckitt Benckiser named M2 Universal to handle media in Canada.

Copyright March 2000, Crain Communications Inc.

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