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Visa International is reviewing its advertising across the European Union countries, currently handled by Saatchi & Saatchi, London, worth an estimated $40 million. Media buying, at Zenith Media, London, is not included in the process. A senior management marketing team headed by Mark Tennerman, exec VP-marketing for the EU region, is currently seeing several agencies, though Visa will not reveal them. A decision is not expected until the fall.

Pepsi OKs Pepsi One

fall launch via BBDO

Pepsi-Cola Co. said it plans a fall launch of new diet cola Pepsi One, which will use Sunett, a new sweetener approved for use in beverages. Coca-Cola Co. said it has no immediate plans for a U.S. soft drink using the sweetener, made by Nutrinova, a division of Hoechst Group. Pepsi said it will market Pepsi One in the U.S. along with Diet Pepsi. BBDO Worldwide, New York, will handle Pepsi One; it already has the Diet Pepsi account.

Krivkovich new CEO

at Cramer-Krasselt

Cramer-Krasselt, Milwaukee, said President Peter Krivkovich was named to the additional post of CEO, succeeding Chairman-CEO Paul Counsell. Mr. Counsell remains chairman of the agency until his planned retirement next February. Exec VP-Account Services Director Paul Bentley was named exec VP-general manager, a new post.

Reebok, Shaq call it quits as NBA locks out players

Reebok International and National Basketball Association star Shaquille O'Neal have split by mutual agreement, ending a troubled six-year relationship. In other NBA activity, team owners voted last week to lock out the players during the off-season summer months. Commissioner David Stern said the lockout could extend into the start of the 1998-99 season this fall, which would result in regular season games being canceled for the first time in league history because of a labor dispute. Even though the last clash didn't lead to the cancellation of games, the preseason uncertainty did affect the league's licensing business and frustrated sponsors in their planning for NBA-theme promotions. NBA marketing executives acknowledged last week that a prolonged dispute would force sponsors to spend dollars elsewhere. Anheuser-Busch is among marketers that say they expressed concerns about the lockout to the NBA.

A-B buys times on NBA broadcasts and sponsors the WNBA.

Carat North America

enters Canadian market

Carat North America, New York, entered the Canadian market by acquiring a stake in media buying service Strategem, Montreal. Renamed Carat Strategem, the media buyer has billings of more than $100 million.

ANA backs TV meter

audit program

Association of National Advertisers threw its support behind a comparative audit of Nielsen Media Research's new A/P TV meter and Statistical Research Inc.'s TV meter. The audit would be handled by Advertising Research Foundation and Media Ratings Council.

Postal rates slated

to go up Jan. 10

U.S. Postal Service board of governors set Jan. 10 as the effective date for new and higher postal rates after giving final approval to most of the rate hike plan recommended by the independent Postal Rate Commission in May. The rate hike includes a 1 cent raise for first-class mail to 33 cents.

Unilever, Henkel battle

over laundry tabs

Unilever and Henkel both plan to launch in Germany in August their own variants of laundry-detergent tablets-the latest innovation in the laundry cleaning wars. Henkel is introducing Persil Tabs with a heavyweight campaign-estimated to be worth more than $34 million-through Duesseldorf-based Lowe & Partners. The company is expected to roll the product out into Austria, Switzerland, Hungary and Benelux countries eventually. Meanwhile, Unilever, owner of the Persil brand in the U.K. and France since World War II, is launching Sunil Tablets in Germany with a $17 million ad push. Roster agencies Ammirati Puris Lintas, Hamburg, and Frankfurt-based J.Walter Thompson Co. are currently pitching for Sunil.

Sony reorganizes;

agency status unknown

Sony Electronics announced a sweeping reorganization (AA, June 29) that could affect its $35 million to $50 million consumer electronics review. John Briesch, who called the review as consumer audio/video president, shifted to president of a new Business Systems Group. Fujio Nishida moves to president of the Consumer AV marketing division from senior VP. A spokesman said it's to be determined if the review is delayed or affected, adding it's "far too early to know" if Sony may name one agency to handle all advertising. Y&R Advertising, New York, was seen as the favorite when the consumer electronics review began.

Rapp Collins runs off

with Tempo awards

Rapp Collins Worldwide, Chicago, topped the Chicago Direct Marketing Association's Tempo awards, picking up 15 awards, including six first-place awards in 17 categories and best of show. That award went for "Be an Angel," a Children's Memorial Hospital pro bono campaign. Other first-place awards included a loyalty/frequency campaign by CM Partners, Rolling Meadows, Ill., for Goodyear's SPS Payment Systems, and an integrated marketing program by Beyond DDB, Chicago, for State Farm.

First the campaign,

now `Milk Mustache' book

Bozell Worldwide's "Milk Mustache" campaign is the subject of its own book. Ballantine Books, New York, will release "The Milk Mustache Book" ($18) in September, written by Bozell Vice Chairman-Chief Creative Officer Jay Schulberg and described as a "behind-the-scenes look at America's favorite ad campaign."

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