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Blaine exits

TN Technologies

True North Communications, Chicago, said TN Technologies Chairman-CEO Gregory Blaine is retiring from TN Technologies and the True North board of directors. He will remain on the TN Technologies board. A successor has not been named at TN Technologies. Mr. Blaine, who joined TN agency Foote, Cone & Belding in 1979, is credited with the formation of TN Technologies. He had been a TN board member since 1990 and a member of the TN management board since 1994.

A-B still finalizing

Olympic deal

Anheuser-Busch Cos. is finalizing an eight-year mega-sponsorship of the U.S. Olympic Committee, but negotiations with NBC for an accompanying mega-ad buy on Olympics broadcasts are said to have been complicated by NBC's failure to renew its National Football League TV package. The media buy was to have included inventory in NBC's NFL games. A-B's Olympics sponsorship and ad buy could approach General Motors Corp.'s $1 billion pact with the USOC and NBC.

Florida narrows field

for anti-tobacco ads

Finalists in the $50-million to $70-million Florida anti-tobacco advertising account review include: Paradigm Communications, Tampa; Miami agencies Beber*Silverstein & Partners (pitching with Boston-based Arnold Communications) and Crispin Porter &*Bogusky. William Cook Agency, Jacksonville, was eliminated.

RJR names new

sports marketing chief

R. J. Reynolds Tobacco Co.'s Sports Marketing Enterprises division has named G. Clifton Pennell as its president, succeeding T. Wayne Robertson, who died in a boating accident Jan. 14. Mr. Pennell was previously senior VP-marketing for savings brands. He is succeeded in that post by Doug Shouse, formerly VP-marketing for Salem. Ronda Plummer was named to succeed Mr. Shouse on Salem. Sports Marketing Enterprises oversees RJR's sponsorship of Nascar Winston Cup racing and other sports sponsorships.

Wieden wins ESPN's

Classic Sports Network

ESPN awarded its Classic Sports Network national branding campaign to Wieden & Kennedy, New York. ESPN acquired the network last year. The TV, print and out-of-home media campaign is slated to break in March. Spending was not disclosed. Wieden already handles ESPN's brand and "SportsCenter" advertising.

Lester Wunderman

retires this month

Wunderman Cato Johnson, New York, announced the retirement of Chairman Lester Wunderman, 77. A successor has not been named. CEO-Worldwide Barbara Jack directs Wunderman. Now a division of Young & Rubicam, the agency was founded by Mr. Wunderman in 1958. He is credited with coining the term "direct marketing" in 1967. In 1983 he was inducted into the Direct Marketing Association's Hall of Fame.

Lexus sponsors

Eric Clapton's tour

Toyota Motor Sales USA's Lexus division will sponsor rock star Eric Clapton's 1998 U.S. tour for his new album "Pilgrim." Lexus plans to leverage the sponsorship with an integrated marketing push targeting adults ages 25-to-54. The effort, to include direct mail, Internet promotions, TV and print, rolls out in the first half of the year. Team One, El Segundo, Calif., handles

Kellogg plans

NBA promotional tie-in

Kellogg Co.'s Sports Cruiser promotional van hits the road Feb. 6 for a national tour. The tour is part of the cereal marketer's promotion of its relationship with the National Basketball Association. The effort was created in-house. Other tie-in efforts include a limited edition Pop Tart product; a "Read to Win" scholarship contest; and cereal boxes featuring pictures of Detroit Pistons' player Grant Hill and the WNBA Houston Comets' Sheryl Swoopes.

Pepsi-Cola Co.

signs Kordell Stewart

PepsiCo's Pepsi-Cola Co. signed Pittsburgh Steelers quarterback Kordell Stewart to a two-year endorsement deal.

Meredith Corp.

to launch More

Meredith Corp. will launch More, a new bimonthly magazine, in September. The publication will target women over 40. Myrna Blyth, editor in chief and publishing director of Ladies' Home Journal, holds the same title at More.

Genuine Draft

taps Hispanic niche

Miller Brewing Co. last week brokes TV commercials for Genuine Draft aimed at the Hispanic market. The ads will appear on Spanish- and English-language networks. The drive includes outdoor, print and radio. Marti Flores Prieto & Wachtel, San Juan, Puerto Rico, and Wieden & Kennedy, Portland, Ore., handle.

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