S.F. creative chief
Peter Angelos, exec VP-creative director of Y&R Advertising, San Francisco, is joining a new TBWA Chiat/Day office in San Francisco as its creative head. The office will incorporate Omnicom Group sister shop Ketchum Advertising, San Francisco. Mr. Angelos worked on Levi Strauss & Co. advertising while at Foote, Cone & Belding. TBWA Chiat/Day is pitching the $90 million Levi's account.
Liberty Mutual reviewing
after Wells BDDP split
Liberty Mutual Group has put its $27 million account in review. The insurance company terminated its relationship with Wells BDDP, New York, effective March 31, and retained Morgan Anderson & Co., New York, to carry out a search. Liberty Mutual praised the Wells personnel, but said Liberty Mutual's managers "believe the time is right for a change."
Blett to supervise
Tim Blett has been promoted to the new post of president of Doner Automotive at W.B. Doner & Co., Southfield, Mich., to oversee the agency's new Mazda North American Operations' account. Mr. Blett, a 12-year Doner veteran who worked with Ford Motor Co. Ford Division regional dealer groups, will relocate to Doner's new office in Irvine, Calif., near Mazda. He had been exec VP-automotive director.
SBC snares big
New England telco
SBC Communications said it plans to buy Southern New England Telecommunications Corp. for $4.4 billion. SNET will become a wholly owned subsidiary of SBC in a deal expected to be completed by the end of 1998. SNET has a reputation for aggressive marketing in its home state of Connecticut, where it has a 40% market share in long distance. Both companies offer wireless service in the Northeast.
After year, GTE breaks first ads from O&M
GTE Corp. launched its first corporate campaign from Ogilvy & Mather, New York, almost a year after O&M won the estimated $80 million account from DDB Needham Worldwide's Focus GTE unit. Print ads break first; TV follows later this quarter, with magazine ads after that. The tagline is "People moving ideas."
Heart study star
of Cheerios ads
General Mills today breaks its most aggressive campaign to date linking a new heart health study to its Cheerios cereal. The TV, radio and print effort from Saatchi & Saatchi Worldwide, New York, estimated at $10 million, will showcase a Big G-financed study conducted by a University of Minnesota clinic. The study found that eating Cheerios twice a day can reduce cholesterol as much as 18%. In a 15-second spot, a father and young daughter discuss his health at breakfast; in a :30, a Cheerio attached to a rope like a life preserver lands in a cereal bowl with the tagline, "The one and only Cheerios."
VW takes Beetle ads
out for a spin
Volkswagen of America unveiled print ad "ideas" at the Detroit auto show for the launch of its new Beetle in the spring. The executions, from Arnold Communications, Boston, offered headlines on a white background, a small shot of the car and VW's tag, "Drivers wanted." Among the headlines: "Less flower. More power"; "If you were really good in a past life you get to come back as something better"; "If you sold your soul in the '80s, here's your chance to buy it back"; and "0-60? Yes."
NationsBank in new Olympics deal
The U.S. Olympic Committee signed NationsBank Corp. to an eight-year sponsorship deal for the U.S. Olympic Team. Packaged by the USOC's marketing arm, the wide-ranging pact includes U.S. sponsorship rights to the 2002 Winter Olympics in Salt Lake City. Terms weren't disclosed, but the cost to NationsBank in fees and services could exceed $100 million.
Duracell N. Atlantic
lands at BBDO
Gillette Co.'s Duracell unit named Gillette shop BBDO Worldwide, New York, agency for creative and media work for Duracell North Atlantic Group, which includes North America and Western Europe. Ogilvy & Mather had held the business since 1983. O&M, as agency for Gillette International, will continue to handle Eastern Europe, Asia and other markets. In the U.S., Duracell was about a $60 million account, according to Competitive Media Reporting.
Chevy signs Warner
General Motors Corp.'s Chevrolet formed a partnership with Warner Bros. Consumer Products Division for use of its Tasmanian Devil cartoon character for Chevy Monte Carlo marketing and motorsports initiatives. A TV spot with the character, via Campbell-Ewald, Warren, Mich., breaks nationally next month; print has started.