Foodmaker's Jack in the Box said it is taking creative for its $43 million account in-house following the resignation of TBWA Chiat/Day as its agency. TBWA Chiat/Day last month won the creative assignment on the $200 million Taco Bell account. Former TBWA Chiat/Day creative Dick Sittig, who designed the chain's "Jack' character, will consult on Jack in the Box creative. International Media Group, Los Angeles, will continue to handle media buying.
TBWA Chiat/Day gets ABC account
TBWA Chiat/Day, New York, has won the $35 million ABC Television Network account. Other finalists were: incumbent Grey Entertainment (pitching with Grey Advertising), Merkley Newman Harty, and Fallon McElligott Berlin, all New York, and the Martin Agency, Richmond, Va.
Fleishman-Hillard puts Omnicon atop PR field
Omnicom Group said it signed a letter of intent to acquire Fleishman-Hillard for cash and stock, confirming earlier reports (AA, April 7). Terms were not disclosed. Fleishman-Hillard will be combined with Omnicom's Porter/ Novelli International and will make Omnicom the world's largest PR services operation, surpassing Young & Rubicam. Omnicom's Ketchum PR, acquired last year, will remain a separate unit. John D. Graham, Fleishman chairman-CEO, will be chairman-CEO.
L'OREAL NAMES SHARKEY FOR RUBINSTEIN LINE
Margaret Sharkey was named general manager of Helena Rubinstein, a L'Oreal line soon to be relaunched in the U.S. The brand was acquired by L'Oreal in 1988 and has been marketed in 40 countries in Europe, South America and Asia. Ms. Sharkey is a former deputy general manager-senior VP of marketing and advertising at Lancome.
NEW SPORTS UNIT SET FOR INTERPUBLIC
Interpublic Group of Cos., New York, is forming a sports marketing unit with Kaleidoscope Media Group, which developed the "Skins Game" and "MTV Awards." The new unit, Kaleidoscope Sports & Entertainment, will be operated as a joint venture 51% controlled by IPG.
`SI WOMEN/SPORT' MAILS 500,000 IN TEST
More than 500,000 copies of the first test issue of Sports Illustrated Women/Sport began reaching readers April 11 (AA, Jan. 6), with $2.95 copies on newsstands April 21, Sports Illustrated said. The 176-page issue carries 68 pages of advertising. Newsstand sales are projected to reach 100,000.
SHELL TO TEST ROBOT GAS PUMPS
Shell Oil Products Co. will test in Sacramento the Smart Pump, an automated robotics system that pumps gasoline without drivers getting out of their cars. Shell also plans to start testing another program, dubbed Easy Pay, in two undisclosed markets this summer. Easy Pay lets a customer use a keychain device with a computer chip to identify the credit card number, activate the gas pump and record the purchase.
MINUTE MAID COMPLAINS, BUT NARB FORCES CHANGE
Coca-Cola Co.'s Minute Maid unit sharply disagreed with a National Advertising Review Board decision last week, saying it "places an unnecessary and unfair burden on comparative advertising." The ruling calls on Minute Maid to halt ads that claim consumers preferred by a 2-1 margin the taste of Minute Maid's made-from-concentrate juice over not-from-concentrate Tropicana Pure Premium. Tropicana challenged the ads.
`COSMO' SEES 850-PAGE ISSUE FOR RUSSIA
The September issue of the Russian-language edition of Cosmopolitan will have 850 pages as part of the celebration for Mos-cow's 850th birthday, says Editor in Chief Ellen Verbeek, who noted, "We believe it's even the largest magazine ever published."
PURINA SCOOPS UP ARF OGILVY PRIZE
Purina Dog Chow's "Every Day" campaign, from Fallon McElligott, Minneaplois, was the trophy winner of the 1997 ARF David Ogilvy Research Awards at the Advertising Research Foundation annual meeting in New York. Gold Medallion award winners were American Plastics Council, handled by Wirthlin Worldwide, McLean, Va., and Campbell Soup Co., handled by BBDO Worldwide, New York.
FedEx-USPS ad battle now goes to FTC
U.S. Postal Service complaints about Federal Express radio commercials were referred to the Federal Trade Commission by the Council of Better Business Bureau's National Advertising Division. The action came after FedEx rejected a second NAD request that FedEx participate in a self-regulatory review of the advertising.