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Levi's invites 5 shops to pitch $90 mil acc't

Levi Strauss & Co. invited Hal Riney & Partners, San Francisco, and four other agencies to pitch for its $90 million Levi's Brand USA account. The four other agencies had been expected to be named as finalists. They are incumbent Foote, Cone & Belding, San Francisco; Bartle Bogle Hegarty, London, which handles Levi's brand advertising in Europe and Asia; TBWA Chiat/Day, Venice, Calif.; and BBDO Worldwide, Los Angeles and New York. DDB Needham Worldwide, San Francisco and New York, did not make the final list (AA, Nov. 10).

Motorola taps Burnett for $35 mil global acc't

Motorola's Semiconductor Products Sector named Leo Burnett Co., Chicago, to handle a new global branding account. Spending could hit $35 million. Burnett will create ads raising Motorola's profile with business customers who use chips in wireless and consumer products, transportation, networking and computing. McCann-Erickson Worldwide, New York, in August was named to handle a $100 million consumer products account.

Fruit of the Loom's $25 mil acc't to Warwick

Fruit of the Loom awarded its $25 million account to Warwick Baker O'Neill, New York, from Leo Burnett Co., Toronto.

Wieden adds Nike account in U.K.

Nike moved its U.K. account to Wieden & Kennedy, Portland, Ore., from Simons, Palmer, Denton, Clemmow & Johnson, London. Wieden will open its second European office in London. Its Amsterdam office handles Nike for most of the rest of Europe.

Imperial Tobacco names Doner for Mercer intro

Imasco's Imperial Tobacco named W.B. Doner & Co., Southfield, Mich., to handle Mercer, its first U.S. product. The "natural" cigarette, now being tested in Portland, Ore., will initially get as much as $2 million in ad support.

Starbucks selects 3 regional agencies

Starbucks Coffee Co. named Price/McNabb, Charlotte, N.C., to handle local store marketing, advertising and PR in the Southeast. Handling the Pacific Northwest will be Borders, Perrin & Norrander and Metropolitan Group, both Portland, Ore. Consultant Select Resources International, West Hollywood, Calif., will continue reviews for remaining regional assignments; there were no previous regional agencies. Separately, Starbucks plans to expand its Chicago test of selling coffee in supermarkets to an additional, undisclosed major market early next year.

Rutman joins Carat MBS in new-business role

Charles Rutman will join Carat MBS, New York, in the new post of exec VP-director of client and media services, said executives close to the media independent. Mr. Rutman currently is senior VP-media director at D'Arcy Masius Benton & Bowles, in charge of the media planning group for Coca-Cola Co. At Carat MBS, his primary responsibilities will be new business, and to develop and manage accounts from within the worldwide Carat group, which has billings of about $8 billion.

Evans reunited with Zuckerman

Harold M. Evans, president and publisher of Random House Trade Publishing Group since 1990, was named editorial director and vice chairman of the publication group owned by Mortimer B. Zuckerman, which includes the New York Daily News, U.S. News & World Report, The Atlantic Monthly and Fast Company.

CKS ponders ties to Capital Consulting

After calling off its acquisition of Capital Consulting & Research, CKS Group plans to look at other ways to collaborate with the New Canaan, Conn.-based information technology consultancy. A spokeswoman at CKS said a sharp drop in its stock value was not a factor in the deal's demise.

Thompson, Swindle nominated to FTC

President Clinton nominated Mozell Thompson and Orson Swindle to the Federal Trade Commission. Mr. Thompson, a Democrat, is the Treasury Department's principal deputy assistant secretary for government financial policy; Mr. Swindle, a Republican, was assistant secretary of commerce for economic development in the Reagan White House.

Cadillac's 'Breakaway' ads start for DeVille

The "Breakaway" TV campaign for General Motors Corp.'s 1998 Cadillac DeVille broke last week with a slice-of-life approach focusing on Chicago, the Carolinas and California's Monterey area. "Breakaway Chicago," the first spot, features the city's landmarks, lifestyle, and jazz and blues. "Breakaway Carolina" breaks in December and "Breakaway Monterey" in April. D'Arcy Masius Benton & Bowles,

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