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Hardee's seeks new shop;

invitations sent to 50

Hardee's Food Systems put its $80 million national creative account in review. Invitations were sent to 50 agencies this week, including Saatchi & Saatchi's Team One Advertising, Los Angeles, now headed by Leonard Pearlstein. Mr. Pearlstein former shop, Pearlstein Group, El Segundo, Calif. is the incumbent on the Hardee's account.

Ford, 'Murphy Brown'

in sponsor deal

Ford Motor Co.'s Ford Division will be the sole sponsor of the Oct. 29 episode of CBS' "Murphy Brown" that will deal with Murphy Brown's recovery from breast cancer. Ford plans to run four 30-second product spots during the show, set to open with a 15-second "Brought-to-you-by-Ford" billboard.

Nike signs soccer deal;

A-B switches support

U.S. Soccer Federation has inked Nike to a sponsorship renewal estimated at $120 million over eight years, the largest sponsorship deal in USSF history. Nike will leverage its rights next year in its World Cup '98 marketing programs. Meanwhile, Major League Soccer sponsor Anheuser-Busch is switching its sponsorship of the U.S. women's national soccer team to Bud Light from Budweiser.

Badenhop boosted

at Jordan McGrath

Stephen Badenhop, 50, has been named client services director at Jordan, McGrath, Case & Taylor, New York, from exec VP-group director on SmithKline Beecham business for the agency. Mr. Badenhop has been designated as the successor to Agency President Pat McGrath, 63.

ABP hires Bozell

in new focus shift

Adapting to a rapidly changing marketplace, American Business Press is redefining itself as group of global information providers rather than a trade association of business-to-business advertisers. As part of the redevelopment of the group, it has named Bozell Worldwide to handle its advertising and Bozell Sawyer Miller Group for PR, both New York.

WPP Group, Omnicom

post earnings growth

WPP Group revenue grew by 12% to $685.5 million and gross profits by 11% during the third quarter, helped by above-average growth in affiliated activities, WPP said. The group also said that WPP units won net new-business billings of $290 million during the quarter and $1.43 billion for the first nine months of 1997. For the first nine months of 1997, both revenues and gross profit grew by 9%, and operating margins grew by 1%. Separately, Omnicom Group reported a third quarter net income increase of 29% to $41.5 million. Net income for the nine months ending Sept. 30, 1997 was up 27% to $148 million from the 1996 period.

DDB Needham to help

LPGA boost image

Ladies Professional Golf Association picked DDB Needham Worldwide, Dallas, as its first agency of record, without a review. DDB will develop TV, print and radio spots scheduled to break next spring to define the LPGA brand name and increase its visibility. Spending is estimated at $5 million to $10 million.

Perrier pours work

at McCann Direct

Perrier Group picked McCann Direct, New York, as relationship marketing agency for six of its bottled water brands, replacing Wunderman Cato Johnson, New York.

Lieberman calls for

fewer violent TV spots

Sen. Joe Lieberman (D., Conn.) a proponent of family-friendly TV, asked industry executives today to refrain from airing violent commercials during broadcasts of major sporting events because millions of children may be watching. The senator voiced his concerns in letters to CBS, ABC, NBC, Fox, National Association of Broadcasters, National Cable Television Association, and Motion Picture Association. The letters were prompted by a recent report in the Journal of the American Medical Association that documented 104 violent commercials out of 1,528 commercials aired during the 1996 baseball playoffs.

J&J selects McCann

for Acuvue effort

Johnson & Johnson has named McCann-Erickson Worldwide, New York, as agency for its Vistakon unit, replacing Ammirati Puris Lintas, New York. McCann will handle advertising for Vistakon's Acuvue disposable contact lenses, estimated at $40 million to $50 million in billings.

Sun joins Super Bowl

advertiser lineup

Sun Microsystems will make its Super Bowl debut in January as part of a nearly $30 million brand campaign that began last week. Both print and TV will use an irreverent, brash tone. "Stop the technology madness," reads the first print ad from Lowe & Partners/SMS, San Francisco, hired earlier this year.

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