for 'SI's' publisher
Sports Illustrated Publisher Dave Long, 51, was named president-media sales and marketing at Time Inc., a new post responsible for corporate sales and marketing, corporate marketing intelligence, Media Networks, Targeted Media and Time Inc. Custom Publishing. No successor was immediately named at SI.
New York transit
bans 'disturbing' ads
New York's Metropolitan Transportation Authority adopted new guidelines to restrict transit ads, primarily in children's interests. They prohibit ads "that contain an image of a person, who appears to be a minor, in sexually suggestive dress, pose or context" and those "so violent, frightening or otherwise disturbing as to be harmful to minors," as well as those that "would be deemed by a significant segment of the public to be patently offensive or in bad taste."
takes Coke post
Coca-Cola Co. has named Leo Burnett USA executive Jack Hanrahan as assistant VP-director of strategic media, reporting to Chuck Fruit, Coca Cola's VP-director, strategic media and presence marketing. Mr. Hanrahan, senior VP-media director at Chicago-based Burnett, succeeds Scott McCune, who was earlier named Coca-Cola VP-director of worldwide sports marketing.
'Jerry Maguire' suit
Reebok International and TriStar Pictures have settled out-of-court a lawsuit Reebok had filed against the Sony-owned movie studio over a promotional program linked to the 1996 hit film "Jerry Maguire." Terms weren't disclosed. Reebok's key complaint was the omission of a faux-Reebok TV commercial that was to have played over the closing credits featuring one of the movie's characters. The director of the film reportedly opted to cut the scene in the final stages of editing. Without the spot, the only other reference to the marketer was a very colorful denouncement of the brand issued by that same character.
Hill & Knowlton
execs add titles
Hill & Knowlton named Judy Hamby to the new post of U.S. creative director and Bonnie Goodman to deputy director of U.S. business development, also a new title, at the WPP Group-owned PR unit. Ms. Hamby remains a senior managing director of H&K and general manager of its Atlanta office. Ms. Goodman, a Los Angeles-based senior managing director at H&K, also will continue to manage business development activities.
Justice probes A-B
on clout complaints
The Justice Department has launched an investigation to find whether Anheuser-Busch distribution policies violate antitrust laws, the brewer said. The agency is investigating complaints that A-B is using its marketplace clout to force wholesalers to carry its brands exclusively or squeeze out smaller brands.
Chicago exchange ads
tout Dow options
Chicago Board Options Exchange today breaks a $6 million print, TV and direct mail campaign celebrating its exclusive license to start trading options on the Dow Jones Industrial Average. The campaign, from Jack Levy Associates, Chicago, will educate investors on how to buy or sell options on the Dow.
Sears to sell
Sears, Roebuck & Co., one of the largest retailers of fitness equipment, has signed an agreement to sell NordicTrack products. The partnership marks the first time the cross-country ski machine marketer has moved outside company-controlled sales channels, such as its 300 retail stores, direct mail and Web site.
Omnicom Group, New York, has acquired Cambridge, Mass.-based marketing consultancy Meridian Technology Marketing. Meridian will be housed as an independent subsidiary of Brodeur Porter Novelli under Omnicom's Diversified Agency Services group. Richard McGlinchey will retain the title of president of Meridian, which will relocate from its current headquarters in Cambridge to Brodeur Porter Novelli's Boston headquarters.
with Gart Sports
Sportmart and privately held Gart Sports Co. said they will merge to form the second-largest full-line sporting goods retailer in the country. It said first full-year revenues are estimated at $700 million, making the new company second in size to Sports Authority. Gart Sports Chairman-CEO Doug Morton will serve as chairman, president and CEO of the new company. Andrew Hochberg, current Sportmart CEO, will serve in a consulting role. The combined company will operate as Gart Sports Co. At least initially, Sportmart stores will continue to operate under that name.
Cruise Line International Association last week broke an $8 million TV ad campaign. The work is designed to introduce vacationers to the cruise market with a new toll-free hotline (888-Y-CRUISE) and a new 48-page Cruise Vacation Planner. Two commercials from Harris Drury Cohen, Fort Lauderdale, Fla., themed, "You haven't lived until you've cruised," show more than 50 images of cruise vacations
Integer in merger
Integer Group, Denver, and Kragie/Newell, Des Moines, Iowa, said they will merge at the end of the year and create an agency claiming more than $300 million in combined billings. The two shops will keep their names and separate headquarters. Integer Group Chairman-CEO Ron Askew will oversee both agencies. Kragie/Newell President-CEO Liz Newell will have responsibility for its Des Moines office.
strike kiosk deal
Borders Books & Music will promote books and CDs featured on National Public Radio by placing special NPR Town Square kiosks in all 180 Borders stores. The kiosks are due to appear by the end of October, Borders said. Financial terms of the deal were not revealed.
Latin media research
WPP Group, London, bought a stake in Latin American media research company IBOPE Media Information, which will become part of WPP's information and consulting subsidiary, Kantar. WPP agreed to acquire a 35% stake in IBOPE's Brazilian holding company, IGM S.A., for $10 million in cash and up to $30 million in additional cash based on IBOPE's performance through Dec. 31, 2001.
Estee Lauder gets
Karan brand rights
Estee Lauder Cos., New York, signed a strategic licensing agreement with Donna Karan International granting Lauder exclusive rights to Donna Karan trademarks for beauty products, including fragrances. The business will be managed by Robin Burns, president-CEO of Estee Lauder US and Canada. Karan's advertising has been in-house; Lauder advertising is handled in-house and by Bates USA, New York.
settle dealer fight
Toyota Motor Sales USA and Wayne Huizenga's Republic Industries settled a dispute over Republic's acquisitions of Toyota and Lexus dealerships. Details were not released. Also, a federal judge dismissed a suit brought against Republic by American Honda Motor Co. to bar Republic from acquiring Honda dealers.