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Anthea Disney to head

new Murdoch unit

News Corp. Chairman Rupert Murdoch has formed a new U.S. publishing group, News America Publishing Group. It includes book publishing division HarperCollins Publishers, electronic publishing, TV Guide and The Weekly Standard. Anthea Disney, president of HarperCollins, has been named as the chief executive of the new company. Paul Carlucci, CEO of News America Publishing, is now chairman and CEO of News America Marketing, a division that includes the FSI coupon business, in-store promotion company ActMedia, and direct marketing division Dimac. News America executives denied rumors the HarperCollins unit is for sale.

Shoney's reviews

$26 mil account

Shoney's Restaurants has put its estimated $26 million account in review. Bernstein-Rein Advertising, Kansas City, Mo., which has had the account since May 1995, has been invited to participate. The company, which operates 750 restaurants in 33 states, is expected to make a decision by late November.

Lever, Chesebrough, Helene Curtis realigned

Unilever is reorganizing its U.S. home and personal-care businesses into Unilever Home & Personal Care USA, which combines Chesebrough-Pond's, Helene Curtis and Lever Bros. The company said the changes will not affect its agency lineup, which includes DDB Needham Worldwide, Chicago; J. Walter Thompson USA, Ogilvy & Mather and Ammirati Puris Lintas, all New York.

General Media's

Keeton dies

Kathy Keeton Guccione, 58, president-chief operating officer of General Media International, died Sept. 19 in New York from complications following surgery after a long battle with breast cancer, according to company officials. Ms. Keeton was the wife of General Media founder and Penthouse Publisher Bob Guccione and was instrumental in launching Omni and Longevity, both of which switched to online formats in 1995.

Regan Campbell Ward

opens under McCann

Three top executives have left medical agency Lally McFarland & Pantello, New York, to start a new medical agency part of McCann-Erickson Worldwide, New York. Maureen Regan, Richard Campbell and Brendan Ward have started Regan Campbell Ward, New York, an agency that will operate independently within Torre Lazur McCann Healthcare Worldwide, McCann's medical corridor. Ms. Regan, formerly president of Lally McFarland, will be CEO of the new venture. Mr. Campbell, Lally's chief creative officer, will have the same position at Regan Campbell Ward, and Mr. Campbell, exec VP at Lally, will be chief strategy officer of the new agency.

AmEx reassigns

direct marketing work

American Express Co. tapped Bronner Slosberg Humphrey, Boston, and DraftDirect Worldwide, New York, as its new direct marketing agencies. Bronner will handle direct marketing to U.S. consumers while DraftDirect takes on business-to-business. The work was originally at Wunderman Cato Johnson.

Kmart dishes up

more Little Caesars

Settling uncertainties about a future direction in foodservice, Kmart Corp. said it will continue its long-term alliance with Little Caesar Enterprises, in a new project aimed at boosting sales at Kmart restaurants. The pizza company's brand, now in 525 Kmarts, will be expanded to 1,000 more locations as part of KCafe, an in-store dining area that will also feature other national brands, including Coca-Cola and Sara Lee products.

Nike marketing exec

Dolan resigns

Liz Dolan, Nike's VP-corporate communications and director of marketing, resigned to form her own sports and marketing business. Nike previously said she would return from a three-month sabbatical in a new role: VP-global brand communications. Instead, she will continue on at Nike as a member of the company's advisory council, working on brand communications and philanthropic programs. Many of her responsibilities had earlier been assumed by other executives.

Atlanta shop wins

ABP's Grand CEBA

American Business Press has awarded its $25,000 Grand CEBA prize-for creative excellence in business advertising-to Atlanta agency Sawyer Riley Compton. The winning campaign, which was done for the Elanco Animal Health division of Eli Lilly & Co., promoted Micotil, a new cattle product, in Drovers Journal.

Tricon inks NCAA

sponsorship deal

KFC, Pizza Hut and Taco Bell, being spun off from PepsiCo into Tricon Global Restaurants, have signed on as the exclusive fast-food sponsors for the National Collegiate Athletic Association. In a multiyear deal, the chains will sponsor NCAA championships in 22 sports, including basketball, football, volleyball and

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