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Poe leaves post

at Campbell unit

[camden, n.j.-aug. 7] Campbell Soup Co. announced internally that Alfred Poe has resigned as president of its Meal Enhancement Group, effective Aug. 30 (AA, Aug. 5). No replacement was named.

Bud, Coke top

Olympic ad recall

[atlanta-aug. 5] Budweiser and Coca-Cola were the most recognized advertisers on the telecasts of the Atlanta Olympic Games, according to a phone survey by Creative Marketing Consultants, Southfield, Mich. Budweiser was the recognized by 25% of the 300 viewers polled; Coca-Cola got a 24% recall.

MCI local servicetargets businesses

[new york-aug. 8] MCI Communications Corp. is launching a print campaign to introduce local telephone service to the business market. Created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, the ads carry the headline, "MCI Goes Local. Suddenly It Is a Buyer's Market."

Hasbro pays fine

for TV claims

[washington-aug. 7] Hasbro agreed to pay a $280,000 penalty to settle Federal Trade Commission charges that its TV advertising misrepresented the Colorblaster paint sprayer. The FTC said Hasbro used a motorized air compressor to help power the toy used in the commercial, though children have to pump up the toy to get it to work. Hasbro agency Grey Advertising, New York, also settled on the Hasbro charges and a second FTC complaint accusing the agency of helping Dannon yogurt misrepresent content.

Magazine linage gain

paced by drug category

[new york-aug. 7] Consumer magazine ad linage in July reached 13,768.8 pages, up 2.2% compared with a year ago, according to Publishers Information Bureau. The gains were paced by a 63.7% gain last month from the seventh-largest category, drugs & remedies, which tallied $47.7 million in ad revenues, and a 48.8% increase in apparel and footwear, which reached $21.4 million. Top category remained autos, which turned in a 32.1% gain to $117.7 million for July.

RDA, Spiegel

try catalog test

[pleasantville, n.y.-aug. 7] Reader's Digest Association and Spiegel have begun a two-year marketing test, offering catalogs featuring magazines, books, home entertainment products and related merchandise. The first catalog from RDA will come out in November. Spiegel will fulfill the orders.

Ultrafem's Instead

bows in West

[new york-aug. 6] Ultrafem this week begins its rollout on the West Coast of Instead, a feminine protection product that boasts 12-hour wear time and is in the form of a menstrual cup. Print advertising from Bozell Worldwide, New York, will run in October regional issues of women's magazines and in the Sept. 2 issue of People. Direct mail pieces offering free samples, online advertising and a 30-minute "edu-mercial" premiering on cable Sept. 16 are also part of the campaign.

IBM drops plan for Games

thank-you ads

[armonk, n.y.-aug. 8] IBM Corp. and Ogilvy & Mather Worldwide, New York, scrubbed a proposed post-Olympics "thank you" ad (AA, Aug. 5). Agency insiders said it would be hard to do the ad without mentioning IBM's Olympics computer glitches, an issue the sponsor is loathe to bring up for fear of fanning more negative press coverage.

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