Reebok settles 'Jerry Maguire' suit

Published on .

Reebok International and TriStar Pictures settled out-of-court a lawsuit Reebok filed against the Sony-owned movie studio over a promotional program linked to the 1996 hit "Jerry Maguire." Terms weren't disclosed. Reebok's key complaint was the omission of a faux-Reebok TV spot that was to have played over the closing credits featuring one of the movie's characters. The director of the film reportedly opted to cut the scene in the final stages of editing. The only other reference to the marketer was a very colorful denouncement of the brand issued by that same character. Reebok and TriStar said they plan to work on future projects.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: