Reebok, WB in Shaq deal

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Reebok International's marquee icon Shaquille O'Neal will endorse footwear and apparel for Warner Bros. Consumer Products' WB Sports brand under a licensing pact disclosed today. The deal had been expected (AA, June 2). Reebok will continue marketing performance footwear and apparel endorsed by Mr. O'Neal through specialty sports retailers and department stores. A separate line, under the WB Sports brand and Shaq's 'Dunkman' logo, will be sold through mass merchants and Warner Bros. Studio Stores.

Copyright June 1997, Crain Communications Inc.

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