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WARREN, Mich.-Mark La-Neve has been named director of advertising and market planning for General Motors Corp.'s Cadillac Motor Car Division.

Mr. LaNeve moves to the post from director of merchandising at Cadillac.

He succeeds Janet Eckhoff, who was appointed to assistant general sales manager. Ms. Eckhoff is replacing George Harland, who was promoted to the new post of director-regional sales programs.

Mr. LaNeve joined Cadillac nearly 13 years ago as a senior consumer service adviser. He held several central office and field positions, including a stint as assistant zone manager for the eastern Cadillac zone. He was promoted to director of sales promotion in 1992 and became director of merchandising in '93.

Elsewhere at Cadillac, Joseph Fetzer has been appointed to the new post of assistant general sales manager from area sales-service and marketing manager.

Other people moving:

Michael E. Autera, exec VP of Bristol-Myers Squibb Co.'s Nutritional & Healthcare Group, New York, will assume additional responsibility for the Consumer Products Group, effective immediately. Mr. Autera, 56, now has responsibility for Bristol-Myers' Worldwide Clairol Division, Worldwide Consumer Medicines and its recently acquired Matrix Essentials.

Howard Lee, 42, to senior VP, Apple Computer's Personal Computer Division, Cupertino, Calif., with responsibility for engineering and marketing, from VP-engineering, Sun Microsystems' Sparc & Technology Center, Mountain View. He succeeds Randall Battat, who left in January to join Motorola as VP-general manager of its Wireless Data Group, Schaumburg, Ill.

Susanne Kirtland to VP-creative development, a new post at Estee Lauder Worldwide, New York, from VP-creative communications for Prescriptives, a Lauder product.

Michael Browner to executive director-media operations and Elizabeth Lazar to director-media operations, new posts on the marketing and advertising staff of General Motors Corp.'s North American Operations, Detroit. Previous titles were, respectively, general director-media operations and manager-media operations.

Paul Kastner to senior VP-international and strategic planning, a new post at Talbots, Hingham, Mass., from VP for new-business ventures. Also to new posts: Judy O'Keefe to VP-merchandise administration from director-merchandise administration; Bruce Prescott to VP-customer service and telemarketing from director-customer service and telemarketing.

Marcelo Rizzo to marketing director, McDonald's Restaurants Argentina, Buenos Aires, from McDonald's account director, Leo Burnett Co. He succeeds Antonio Barbero, who left.

Steven O'Reilly to director, GM Card From Vauxhall, Luton, England, from director, GM Card at General Motors, Toronto. He succeeds Rob Dargis, now marketing director, General Motors, Paris. GM Card From Vauxhall is the credit card service owned by U.K.-based GM subsidiary Vauxhall Motors.

Arun G. Vakil to general manager-corporate communications, Wockhardt, a pharmaceutical company, Bombay, from the same post at Bayer (India).


LONDON-Harry Reid, 49, has been named to the new post of chief operating officer at Ogilvy & Mather Worldwide, London.

Mr. Reid's move is part of a top management restructuring at O&M Europe, where he previously was chairman-ceo.

Succeeding Mr. Reid as the agency's head in Europe is Michael Walsh, 44, now chairman of O&M U.K. He will jointly run the European operation with Reimer Thedens, 45, vice chairman of Europe.

Also, David Miller has been named executive client service director on the Ford of Europe account at O&M here. Mr. Miller was most recently chairman of Miller & Leeves WAHT but left the industry in 1992 when the agency was sold to BDDP.

He succeeds Wally O'Brien, who returns to O&M in the U.S. in an undetermined post.

Other people moving:

Hamish Pringle to chairman and Graeme Arkell to managing director, new posts at CME KHBB, London, from joint managing directors. They assume the duties of Bruce Haines, who resigned as CEO.

Ian Smith to managing director, George Patterson Bates Pty., Melbourne, from national client services director in the agency's Sydney office. He succeeds Noel Browne, who becomes chairman, with responsibility for long-term business development.

Claire Hassid to creative director, a new post at Saatchi & Saatchi Advertising New York, from senior VP-associate creative director.

Aurelio Saiz, 42, to senior VP-executive creative director, FCB Direct, Chicago, from senior VP-group creative director, Grey Direct, New York.

Subhas Ghosal, 70, to chairman, Hindustan Thompson Associates, Bombay, while remaining director, Contract Advertising. He succeeds Bobby Kooka, who's retiring.

Marian Wright to senior media planner, a new post at Deutsch, New York, from media planner, Weightman Group, Philadelphia.

Wendy Smith, 41, to VP-director of media planning, a new post at Bayer Bess Vanderwarker, Chicago, from VP-associate media director.

Michael Holsinger to VP-management representative, a new post at DDB Needham Worldwide, Chicago, from VP-account supervisor. Also: Richard Anderson to senior VP-international director, a new post, from international director.

Nicholas Florentino to account manager, a new post at D'Arcy Masius Benton & Bowles, St. Louis, from account exec, Weightman Group, Philadelphia.

Philip Pilla to account supervisor, a new post at Ahern Needleman Fleizach, New York, from senior account exec, Kirshenbaum & Bond.


BURBANK, Calif.-Two former Group W executives are forming an entertainment research company called MediaPoll.

Barry Stoddard is former VP-marketing and program research for Group W Productions, Los Angeles; Theodore Lau was the company's director of accounting.

Messrs. Stoddard and Lau will hold the title of managing director at MediaPoll.

The research company's first product will be a twice yearly profit and evaluation poll that will compete with the well-known "Q" ratings in gauging the public's opinion of celebrities.

Other people moving:

Laura Sonnenfeld to food marketing director, a new post at Good Housekeeping, New York, from account manager for food.

Jackie O'Keefe to sales manager-Houston office, Texas Monthly, from account exec. She succeeds John Crabb, who left.

Gail Porter to VP-education and telecommunications, a new post at Maryland Public Television, Baltimore, from education projects director.

Nigel Ludlow to global director of marketing, the Economist Intelligence Unit, London, from marketing director, Economist Newspaper. He succeeds Ruth Naylor-Smith, 43, now president, Uni-Marketing.

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